CHALLENGE

Increase revenue from the Shark Clean and Ninja Kitchen eCommerce websites without incremental advertising spend.

SOLUTION

We all know that it’s easier to sell products to existing customers than it is to sell products to new customers, especially if you don’t have advertising spend to reach new customers. So how do you get people to spend more time on your website and purchase more?

Upsell and cross-sell.

SharkNinja was historically a direct-to-consumer company that sold through infomercials. When I joined the company, it was only selling about 8 of its top products online and had only been doing that for a short time. So, with the support of my team leader, we decided to significantly expand the eCommerce offering.

In addition to more than doubling the full-size products offered, we added the ability to purchase the entire database of Accessories and Parts from additional blender cups to vacuum filters - expanding the SKUs available for purchase into the thousands.

This was no small feat. The websites were custom-built without standard eCommerce functionality. As such, I was the “product owner” of the website, identifying through an agile process how to update the eCommerce experience from shopping to recommendation engine to cart and checkout.

Then, under my direction, we added a My Account section, so customers could see all of their registered products, easily access any additional accessories or parts needed, and quickly connect to educational information.

RESULTS

Increased revenue per visit by 24% YOY without incremental investment
Increased Shark site Net Promoter Score by 9 percentage points YOY
Increased viewed pages per session by 10% YOY

SHARK NINJA ECOMMERCE FOR CUSTOMERS

CHALLENGE

SOLUTION

RESULTS

AMADEUS PLANNING FOR HOSPITALITY RECOVERY CAMPAIGN

USING CHATGPT TO DEFINE “FRACTIONAL CMO”