Coaching

PRODUCT MARKETING 101

Your 1:1 introduction to product marketing from a LinkedIn Top Product Marketing Voice and former graduate school professor.

OVERWHELMED BY WHERE TO START?

Product Marketing is a fantastic field to get into. The skills are foundational and transferable.

But there are a lot of resources to wade through and trying to find a "source of truth" is difficult and time-consuming.

YOU NEED A GUIDE

Serving in Product Marketing roles since 2010, Jacki has extensive experience building a product marketing team and training product marketers.

  • LinkedIn Top Product Marketing Voice

  • Former graduate school professor at Quinnipiac University

  • Hired and taught 14 non-Product Marketers

OVERVIEW

Designed for first-time Product Marketers or those looking to move into the PMM role, we'll schedule four (4) 60 minute one-on-one sessions. Each session is adapted with discussion about your company and your specific challenges.

    • PMM roles and responsibilities

    • Opportunities and challenges

    • Measuring effectiveness

    • Helpful resources

    • Identifying the Ideal Customer Profile (ICP)

    • Buyer Personas

    • Competitive Intelligence

    • Win/Loss Analysis

    • Market positioning

    • Unique value propositions

    • Messaging

    • Components of a GTM plan

    • Sales enablement materials

    • Marketing launch campaigns

    • Finding the right tactics for your audience

  • “I had the pleasure of working with Jacki and I highly recommend Jacki to anyone looking for a skilled and knowledgeable product marketing coach. She truly knows her stuff!”

    Jaime Dunn

  • “I've had the privilege of learning from Jacki and I can confidently say that her mentorship has significantly contributed to my professional growth.”

    Johanna Lim

  • “We hired Jacki to help scale new hires on our marketing team. She was able to easily communicate and teach core principles in a way that allowed our team to be more effective and scale quicker than we ever thought."

    Jimmy Haight

Coaching: Product Marketing 101
$800.00

You custom introduction to the field of product marketing.

  • Four (4) 60 minute 1x1 sessions with tailored discussion for your company

  • Step-by-step introduction to the role

  • Immediate application with how-to guides and resources

  • Live meetings scheduled based on your availability

  • Direct access to Jacki to questions and strategy reviews

Add To Cart

Have questions?

Schedule a 15-minute call using the calendar. We can meet first to see if you think it will be a good fit.

FAQs

Who is this coaching program for?

This coaching program is designed for first-time PMMs or those looking to move into a PMM role. You do not need to have prior marketing experience.

Is the program live or are the sessions recorded?

The program is live and scheduled based on your availability. You will have access to all of the materials after.