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FRACTIONAL MARKETING LEADER

A fractional marketing leader provides part-time strategic marketing guidance and direction.

First, I listen to you and your team. Then, I dive in to understand where there are challenges reaching and converting new buyers.

I help the marketing team prioritize and achieve the quickest wins first, like optimizing website journeys or identifying a new channel to reach the target buyer. In doing so, I am spending one-on-one time guiding and training existing team members, increasing the value they bring to the organization.

Each quarter includes:

  • 90-day Marketing Plans with Quick Wins

  • Marketing Strategy and Content Creation

  • Marketing Team guidance and training

    • 1:1s with team members

    • Bi-weekly sprint review meetings

  • Marketing Reporting

  • Participation in Leadership meetings

  • Remaining services based on identified goals.

PRODUCT MARKETING CONSULTATION

Through savvy market research, product marketers meticulously craft positioning, messaging, and promotional efforts. It requires a keen understanding of market dynamics, competitor landscape, and consumer behavior to effectively drive sales and market share for a successful go-to-market strategy. Spending the last 7 years in the hospitality and travel industry working across 30+ products and 4 industry categories, I can partner with you to create:

    • Positioning

    • Messaging

    • Competitive Research

    • Buyer Personas

    • Campaign Launch Strategy

    • Marketing Content Audit and Assessment

Driving growth for your business is exciting. You’ll want to see real progress in a short period of time. I’m trained in the Scaled Agile Framework and adopted it for all of my marketing planning processes. A typical engagement process looks like:

  • Discovery meeting

  • Audit and assessment 

  • Stakeholder interviews

  • 90-day Quick Win Marketing Plan

TRAILBLAZING TOGETHER

WAYS OF WORKING

Aruba

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Frequently Asked Questions

  • A Fractional Chief Marketing Officer (CMO) is a seasoned marketing executive who provides part-time strategic leadership to organizations seeking to enhance their marketing efforts. With expertise in branding, product marketing, and overall marketing strategy, they offer a tailored approach to scaling reach and driving sales.

    By overseeing marketing teams, implementing effective strategies, and monitoring campaign performance, Fractional CMOs play a vital role in guiding businesses toward their objectives, while offering mentorship and guidance to existing marketing teams. Their flexible and results-driven approach allows companies to access high-level marketing expertise without the commitment of a full-time hire.

  • If you are creating a new product, Product Marketing is the most important type of marketing you need. People need to understand what it is you can do for them and why they should purchase from you. Product marketers meet with the product teams and developers to understand the solution and then translate that into plain language that will resonate with the buyer.

  • I collaborate closely with internal teams, aligning strategies with business objectives. Typically, an engagement will start with a discovery or a series of interviews with senior leaders in the organization and any marketing team members to understand what the main priorities and challenges are. Then I’ll propose a strategy and a 90-day plan and, upon alignment, oversee that plan working with marketing team members and any necessary external partners.

Chianti, Italy

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