GETTING STARTED ON LINKEDIN FOR HOSPITALITY TECH LEADERS

As a leader in a hospitality technology company, LinkedIn is the most effective channel you can use to:

- Network

- Build authority

- Drive leads

After five years as a social media manager and teaching six sections of social media as a graduate school professor, I did the latest research from the most reputable sources, so you don’t have to.

Why build authority with thought leadership?

90% of decision-makers say they’re more receptive of sales and marketing outreach from a company that produces consistent, valuable content.
75% said thought leadership influenced them to research a product or service