If you’re new to the Hospitality industry, you’ll quickly learn that the buying process for technology is complex.

There are:

• Brands, management companies, and owners

• Numerous hotel classifications

• Many departments within a hotel

To successfully sell into the industry, you must understand what groups your solution resonates with best and how the various buyers interact to influence a sale.

This overview features data showing the industry breakdown by brand, management type, class type, and more.